Luke Melia


June 14, 2005

Hype Against Hype

After our prenatal appointment mid-day today (Huck and Jeanhee are both doing great, btw), we stopped by Whole Foods to pick up some lunch. Along with my Tofu Tikka Masala, I grabbed a bottle of The Switch, Watermelon Strawberry Flavor. The Switch is an all-natural soda that my mom’s company used to rep. On the underside of the bottle top, I noticed a URL. Get Off The Hype is one of the cooler product marketing sites I’ve seen lately. It figures I’d get a kick out of it — under my picture in my high school year book, it said “be young, have fun, don’t drink pepsi”.

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